This article is about Geographic targeting when setting up ads in Google, Facebook or any other pay per click platform. You might be wondering, HEY, this seems kind of simple. I just target the area I want to do business, right? That part is simple, but we’ve learned some tips and tricks over the years, …
The topic for this post is Auction Insights. So what are Auction Insights? They’re reports in your Google Ads account that let you compare your performance to the advertisers you are competing against. Insights are available for Search and Shopping campaigns. You get to see who your competitors are and how you stack up to …
Microsoft Ads? Should you use them? Yes or no? If you do paid search advertising, you’re aware that Google is dominant. So dominant that you don’t really have to use any other search engine. However, there are other search engines, and people do use them. Bing, Yahoo, Duck Duck Go and other niche search engines …
In this post I’m going to talk about the different bidding methods available in Google Ads and benefits and drawbacks of each. If you have questions about bidding as you watch this video, go ahead and ask in the comments. I’ll be happy to post a reply. So let’s get into this. I’m going to …
What Bidding Method Should You Choose For Google Ads? Read More »
Google Ads Search Term Changes – What You Need To Know & What To Do In Your Campaigns Google is going through a lot of changes right now, and most of it is related to automation. Google believes they have written algorithms that can manage your advertising better than people, and they think that because …
Google has nearly 90% of the search market. That’s great for them, but puts them in the position of always looking for ways to extract more advertising dollars from the market, and what better way to do that than create a new category of ad? If you aren’t in one of the categories Google offers …
With Google’s recent changes to keyword matching, negative keywords have become more important than ever. Exact match keywords used to be just that: the search phrase had to be the exact words you were bidding on in that order. But now they will include close variants in your search results. These include misspellings, singular or …
