Blog Posts

Geographic Targeting Tips & Tricks For PPC

This article is about Geographic targeting when setting up ads in Google, Facebook or any other pay per click platform. You might be wondering, HEY, this seems kind of simple. I just target the area I want to do business, right? That part is simple, but we’ve learned some tips and tricks over the years, …

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What Bidding Method Should You Choose For Google Ads?

In this post I’m going to talk about the different bidding methods available in Google Ads and benefits and drawbacks of each. If you have questions about bidding as you watch this video, go ahead and ask in the comments. I’ll be happy to post a reply. So let’s get into this. I’m going to …

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The New World Of Negative Keywords

With Google’s recent changes to keyword matching, negative keywords have become more important than ever. Exact match keywords used to be just that: the search phrase had to be the exact words you were bidding on in that order. But now they will include close variants in your search results. These include misspellings, singular or …

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