Email is still one of the most effective ways to communicate with existing clients, prospective clients and potential new clients.
Winfield & Associates Marketing & Advertising develops and executes email marketing for three purposes:
- Communicating with current and past clients to grow the relationship and stimulate additional sales and referrals.
- Nurture prospective clients until they are ready to make a purchase.
- Cold email outreach for high-ticket business-to-business services and products.
Current and Past Clients
Your best customer/client is someone that’s already done business with you. They know and like you and if they’ve had a great experience will come back to you when needed.
But we live in a highly competitive world, and brand loyalty has been in decline for a number of years.
Loyalty is built and sustained when you communicate useful information and entertainment to your clients, making you a resource. It’s damaged and even destroyed when your only communications are sales pitches.
The real beauty of this communication is that it’s extraordinarily cost effective. You’ve already paid to acquire the client.
Not everyone is ready to buy your product or service immediately. People at the top or middle of the funnel are still in the research and evaluation phase.
Capturing their contact information in exchange for free information or a “no-brainer” low cost offer gives you the opportunity to nurture them until they are ready to buy.
Cold email is often viewed as spammy, and in many cases it is.
Done right, however, cold email is a very effective tool for reaching people that aren’t going to respond to direct mail or take your phone call.
They key is personalization. When your cold email is written just for the person receiving it, open rates are higher, engagement is higher, and qualified appoints are set.
We offer cold email services for high ticket B-to-B services and products.
To learn more about our email services, schedule an appointment.