Are your paid ads going to a page on your website? Sometimes that’s the right place to send them. But most of the time you can improve interaction and conversions with dedicated landing pages.
A page created specifically for one Ad Group and set of keywords will improve your quality scores.
A page that engages, is free of distractions, directs your prospect to take action, and makes that action easy, will almost always outperform your website.
It’s more work to build landing pages, but the proof is in the results.
Like ad copy, keywords, and targeting, landing pages must be tested and evaluated.
Winfield & Associates Marketing & Advertising uses subscription software to build customized landing pages for our clients. The landing pages integrate with your website and URL.
To learn more about using landing pages in your online advertising, schedule an appointment.