Microsoft Ads (Bing/Yahoo/AOL)
Microsoft Ads is a consolidated system for placing ads on search platforms Bing, Yahoo and AOL and their owned and operated sites. Your ads may appear on any or all of these.
The Microsoft Ads search market share is estimated at between 9-10% of overall search volume on the internet.
Because Google is so dominant in the search market, is it worth advertising with Microsoft Ads?
The answer is yes!
The people using Bing, Yahoo and AOL are searching just as someone does on Google. There is often less competition, making the cost of the auction very budget friendly.
The Microsoft Ads platform is similar to Google, and the advertising process designed to work in much the same way as Google. There is even an option to import your ads directly from your Google account.
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