Facebook remains the single largest social media platform in the world by number of users.
While Google and Microsoft Ads are used to get in front people when they are searching for a product or service, Facebook ads are more similar to traditional advertising like television and radio in that they are part of the user experience. The user accepts the trade-off because it’s what make the platform free for them to use.
Facebook continues to reduce targeting options in the name of privacy. Retargeting options are substantially reduced with the IOS14 update, but there is still plenty of opportunity for advertisers.
As with Google and Microsoft Ads, testing is an important component for success. On Facebook creative is more important than ever to stand out in the newsfeed and get results.
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